ACCEPTANCE OF SUBSCRIPTION MODEL IN MALE GROOMING PRODUCT USING TECHNOLOGY ACCEPTANCE MODEL

Grooming is an approach to taking care of themself to help their look and make them feel best (Sonya, 2009). Grooming is always be related with feminineness, but since some years ago, male grooming market growing rapidly in western countries and developing countries. From the 2010 until 2015, Ind...

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Bibliographic Details
Main Author: Thomas, Dicky
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/38815
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Institution: Institut Teknologi Bandung
Language: Indonesia