EXPANSION PLAN ASSESSMENT TO CAPTURE MARKET GROWTH

• Main Author: Tobing, Riris
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/38854
• Institution: Institut Teknologi Bandung

PT. SUN.S Indonesia as service provider that offers a full range of in-house services for rotating equipment.With plenty of opportunities in Indoneisa and in South East Asia reqion, company expects to continue its trend of organic growth and improved profitability. However, company has been suffered with overcapacity due to company sales growth exponentially. The limitation of manpower to intensively remind and discuss technical specification that cause inappropriate engineering process and project delay. These errors created negative customer experience, reduce customer engagement and more complaint. To answer the business issue, a company strategy is to set up a workshop expansion to be able to cater to the market growth. By conducting internal interview with high management, the problem can be quantified in order to craft the business solution. This research is aimed to see in marketing and financial perspective of workshop expansion plan in order to see how feasible the project is. The business strategies use TOWS matix to analyze the external opportunities and threats in comparison to be the internal strengths and weaknesses. The investment financial assessment in this research use capital budgeting, sensitivity analysis using Monte Carlo simulation and risk management analysis in order to visualize the risk identification to set up the mitigation plan and how to justify the investment plan.