IMPLEMENTING PREDICTIVE ANALYTICS MODEL FOR NEW PRODUCT DEVELOPMENT IN MICRO, SMALL AND MEDIUM ENTERPRISE
The ever-rising level of competition and change in customers’ taste and preference push food service businesses to be innovative by offering new products in order to meet customers’ expectations. Unfortunately, those innovations often do not fulfill the market’s demand as the decisions made disre...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38894 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |