ADOPTION OF E-PAYMENT TO SUPPORT PAYMENT FOR SMALL MEDIUM ENTERPRISE

• Main Author: Xena, Pauline
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/38957
• Institution: Institut Teknologi Bandung

Payment of transactions towards a cashless society is a trend that cannot be avoided. All these things can happen because of cooperation, trust and human desire to be more practical from the community. The purpose of this paper is to analyze what factors that influence Small Medium Enterprises (SMEs) in Indonesia to use electronic money as one of the payment methods in their business and to measure how in-depth the knowledge of Indonesia society about electronic money. The modification from cash to electronic money happened because of the human desire to be more practical from the community. Established literatures have shown that there are several factors that influence SMEs intention to use electronic money and it is has different combination of factors in around the world. And by this study author wants to know what is the special combination of factors that influenced the intention of SMEs in Indonesia to use electronic money. Through this study, the researcher gets a new model from author analysis based on 22 previous literature synthesis and find out six independent variables that espouse adoption of e-payment to support small-medium enterprise payment system. And after that, to explore all the possible and unique factors that can influence the Indonesian SMEs intention to use electronic money in their business author use depth interview method to dig deep into the core factors that affect them. The author used convenience sampling techniques to select respondents as population representations. The subject of this research is small medium enterprises at the environment around Bandung area. The result of this study would be useful to understand about the adoption of e-payment to support the small-medium enterprise payment system