PROPOSED SOLUTION TO THE STRATEGY OF AN AGRIBUSINESS COMPANY TO EMBARK ON ONLINE BUSINESS (CASE STUDY: PT CHARAKA)
In Indonesia, just like in many other countries, the internet has caused substantial changes in many industries, including the agroindustry. The internet offers opportunities to sell products of any kind directly to customers. As a leading company in the agroindustry, PT Charaka feels the need to th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39030 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | In Indonesia, just like in many other countries, the internet has caused substantial changes in many industries, including the agroindustry. The internet offers opportunities to sell products of any kind directly to customers. As a leading company in the agroindustry, PT Charaka feels the need to thrive in this digital era. They seek to do it by providing home delivery to their end-consumers who purchase through their new online platform called Charaka Mart. This research aims to find out what they should do to maintain their position in the business and embark on the online business.
Resource and value chain are the internal environment analyzed in this research. Meanwhile, the external environment analyzed are general environment, industry, customer, and competitor. The analysis shows that Charaka’s strenghts include their strong engagement with local farmers and their great reputation among customers. However, online business is something that is completely new for them. This can actually be a good opportunity, but they need to be aware of the possibility that their competitors will follow what they do.
There are several strategies that can be proposed to PT Charaka in order to maintain their position as a leading agribusiness company in this digital era. First, they should increase the use of agricultural technology to create a stronger engagement with local farmers. They should also be active on social medias and highlight their strengths in their marketing strategy. Lastly, they should optimize their new online platform to market their products. With their strengths and the right marketing strategy, it shouldn’t be hard for them to develop an established online platform to be directly connected to their end-consumers.
Each of the strategies mentioned above has its own detailed actions, time schedule, party in charge (PIC) and budget approximation. The implementation is set to start on July 2019 and the budget needed is estimated to be around Rp 852,000,000 for one year of implementation.
|
|---|