SIMPLE AND MULTIPLE CORRESPONDENCE ANALYSIS (CASE STUDY: CIGGARETTES ADVERTISEMENT DATA IN NATIONAL TELEVISION CHANNEL)
Correspondence Analysis is one of multivariate analysis method for processing categorical data. Simple CA is a visualization of two-way contingency table and can be extend to multiple correspondence analysis (MCA) for more than two categorical variables. Matrix decomposition is used to reduce dimens...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39143 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |