DESIGN OF COMMERCIAL GOJEK CAMPAIGN BY LIFTING THE UNDERAGE DRIVER PHENOMENON
Gojek as a pioneer of online motorcycle taxis in Indonesia has a role to realize one of the pillars of its company which is social impact. With that the author will design a Gojek commercial campaign that raises social issues, namely underage drivers. Every year victims of accidents involving und...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39237 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |