THE IMPACT OF BATIK INNOVATIONS TO THE LOCAL ECONOMIC COMMUNITY IN PEKALONGAN MUNICIPALITY (Case Study Batik Industry in Pekalongan Municipality)
Pekalongan city is a city known as the city of batik. Most of the people in Pekalongan City have jobs as craftsmen and batik entrepreneurs. Currently, batik product competition in Pekalongan City is increasing. Batik production not only comes from the city of Pekalongan but growing in other big c...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39271 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Pekalongan city is a city known as the city of batik. Most of the people in
Pekalongan City have jobs as craftsmen and batik entrepreneurs. Currently, batik
product competition in Pekalongan City is increasing. Batik production not only
comes from the city of Pekalongan but growing in other big cities. The existence of
batik competition is increasingly causing batik entrepreneurs to be more innovative
in bringing new creations and ideas to maintain the production of Pekalongan
batik. Currently batik entrepreneurs have made various innovations such as product
innovation, process and marketing of batik. This study aims to see how the impact
of innovations that have been done by batik entrepreneurs in improving the
economy of local communities. The research method used in this research is using
descriptive statistics method and multiple regression method to explain the
phenomenon of individual characteristics, type of innovation conducted by batik
entrepreneurs, batik's economic activity is seen based on the growth of business
income, labor and geographic scales of product sales. Regression analysis was
conducted to determine the impact of innovations that have been made on
improving the community's economy. The results obtained that the innovation that
has the greatest impact on the economy is process innovation. These results are
expected to be input for batik industry entrepreneurs, government of Pekalongan
City and related research institute in developing innovative processes that can
improve the welfare of local communities in Pekalongan City so that batik in
Pekalongan can continue to compete with other batik products and Pekalongan
batik culture can continue to be preserved. |
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