DESIGN OF EXPERIMENTAL TYPOGRAPHY of GORGA'S BATAK TOBA CARVING

• Main Author: Anggraeni, Wulan
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/39287
• Institution: Institut Teknologi Bandung

According to Sihombing (2001), typography is a visual representation of a form of verbal communication and is a basic and effective visual property. In the book Experimental Typography (1998), Rob Carter reveals that the power of experimental typography is the diversity of exploration ranging from the visual form to the media used in creating letters. Thus, experimental typography is a quite interesting tool to be explored further. Current experimental typography is still not widely done in Indonesia. Because of this it became the author's interest to experiment with typical Indonesian typography through various arts and cultures from each region in the archipelago. Of the many cultures in Indonesia, one that is well known to the public from overseas originates from the land of Sumatra, precisely the province of North Sumatra. Most of the population are Batak people, the area is also known as Batak land. The Batak tribe is divided into six small ethnic groups namely the Toba, Karo, Mandailing, Pakpak, Simalungun, and Angkola Bricks. Of the six ethnic groups, the Toba Batak are well known to the wider community and even foreign tourists. The famous Toba region is none other than the attractions of Lake Toba, Sigale-gale, Ulos, Gorga Houses, and even a variety of interesting festivals there. The interesting thing about this variety of arts is the carving on his traditional house called Gorga. Therefore, this study aims to design experimental typography through the engraving of Toba Batak Gorga. The design method is done by collecting data through observation, interviews, and literature, as well as through qualitative analysis of the forms and meanings of Toba Batak Gorga carvings. The results of this design produced three letter designs adapted from the Gorga form. The final media of this design is an experimental book.