BUSINESS STRATEGY DEVELOPMENT IN COMPETITIVE CAFÃ INDUSTRY MARKET (A CASE STUDY: SLATAN COFFEE, TEA AND CHOCOLATE)
Slatan Coffee, Tea and Chocolate is a brand of the Kolega Group that sells coffee, tea chocolate drinks, small bites food and coffee catering service since June 2017. It is located in Kemang Selatan, Jakarta. The competition for café industry is very intense. The number of café in Jakarta is keep on...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39415 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |