EVALUASI PRODUK GENDONGAN BAYI MENGGUNAKAN METODE KANSEI ENGINEERING

• Main Author: RAMADHIAR PRIYANDINI, ANANDARI
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/39535
• Institution: Institut Teknologi Bandung

This research was conducted based on the various kinds and shapes of baby carriers used in Indonesia. Aside from the massively produced baby carriers with modern shapes and features, the traditional ‘kain jarik’ baby carriers are still an option to mothers in Indonesia. The research was conducted to evaluate subjective perception of the consumers in choosing to use a baby carrier, Evaluation was done to see the factors that caused consumers to choose a certain product and their correlations to the products’ designs. Kansei engineering is used as a method to identify emotional perception of a consumer to a baby carrier. The identification process results in several kansei words which were grouped and used as a stimuli to the questionnaires meant to evaluate 4 samples of baby carriers commonly used in Indonesia. The result showed that there are 3 main factors which encouraged consumers to pick a baby carrier, which are comfort, design, and material. Based on those 3 factors, consumers gave their hightest scores to a kangaroo or wrap baby carriers.