MODEL DESIGN FOR ANALYZING CUSTOMER PREFERENCE TOWARDS HEELED SHOES DESIGN OF ADORABLE PROJECTS

In order to survive in dynamic markets, Adorable Projects launches new product nearly every month. During the new product development process, designers use their intuition in analyzing the customers’ abstract preference. This causes a huge mental load, resulting a design without proper data-driv...

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Bibliographic Details
Main Author: Mulia, Stella
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/39723
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Institution: Institut Teknologi Bandung
Language: Indonesia