ANALYSIS OF PERCEPTION OF TWITTER OF SOCIAL MEDIA ON DEVELOPMENT THEMATIC AREA ( SUB-REGION) IN BANDUNG CITY

• Main Author: Naufal Hakim, Dzaki
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/40540
• Institution: Institut Teknologi Bandung

The City Branding concept is a concept in urban planning that is not only limited to urban marketing or image, but also as an effort in delivering messages and developing urban locations to improve urban functions. Bandung City applies the City Branding Concept in a Rencana Detail Tata Ruang Kota Bandung. The concept uses urban thematic themes in each Sub Wilayah Kota Bandung. There ara some themes that use urban terms such as Sportipolis, Mediapolis, Travelapolis, and so on. Whereas in the determination of these themes it is not too based on clear formulation so that it is feared that what has been planned is not realized by the community itself. This is inversely proportional to the concept of City Branding itself which should in the determination of a branding in a city / region must involve various stakeholders including the community so that the branding raised can be realized by the public and other stakeholders. This is related to the need to increase the understanding of space by analyzing perceptions which, includes the development technology, and appropriate technology is needed.. The appropriate technology in this case is using social media to find out about perceptions. This is because there has been a change in communication in the community to be digital by using social media as one of its communication tools. Therefore, a perceptual analysis was formed on social media with the theme of thematic development in the Sub Wilayah Kota Bandung as a new, more explorative approach. Based on the results of the analysis carried out that indeed the discussion on social media is dominated by social aspects, then the physical and final of economic aspects. In addition, it can be seen that out of eight Sub Wilayah Kota Bandung, only three Sub Wilayah Kota Bandung are SWK Cibeunying, SWK Bojonagara, and SWK Arcamanik which have match between the topiks of perception of conversation on social media with the theme of developing each SWK. This can prove that the majority of the people, especially social media user. They still do not realize and understand the branding of a SWK that has set by the Bandung City Government.