THE DEVELOPMENT STRATEGY OF LEBAKMUNCANG TOURISM VILLAGE IN BANDUNG REGENCY USING STAKEHOLDER ANALYSIS

Lebakmuncang Village is a village that located in Ciwidey Subdistrict, Bandung Regency, which has been designated as a tourism village through the Regent's Decree No 556.42 / Kep.71–Dispopar/ 2011. The establishment of the tourism village is accompanied by the establishment of Pokja (group o...

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Bibliographic Details
Main Author: Kamal, Mushthofa
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/40935
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Institution: Institut Teknologi Bandung
Language: Indonesia
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Summary:Lebakmuncang Village is a village that located in Ciwidey Subdistrict, Bandung Regency, which has been designated as a tourism village through the Regent's Decree No 556.42 / Kep.71–Dispopar/ 2011. The establishment of the tourism village is accompanied by the establishment of Pokja (group of workers) which aims to manage and empower the community through several types of tourism activity at the same time. In its development, Lebakmuncang Tourism Village is constrained by several factors, which one of the problems is the lack of synergy among the stakeholders who have certain interests and power, based on information from Dispopar, Lebakmuncang Tourism Village is not included in tourism villages that already well managed, and from the results of the pre-survey, Pokja has not been able to independently develop. By that problems, stakeholder analysis is needed which aims to identify and maping the actors who have roles, interests and strengths. The ultimate goal of stakeholder analysis is the formulation of a participation strategy for key stakeholders to synergize certain programs. This study uses descriptive qualitative analysis methods and data retrieval techniques through interviews (in depth interviews) and through literature studies, then processed using stakeholder analysis methods. The results of this study have known that the actors involved are divided into five levels; 1) IKOPIN and UPI at the level of educational institutions, 2) Disparbud and Kompepar at the district level, 3) Perhutani at the level of BUMN, 4) Local Governments, BUMDes, and Youth Organization at the village government level, 5) Communities and Pokja at the community level. The key stakeholders are Pokja, village government, BUMDes, and Disparbud. Then the main stakeholder is the community. Then Karang Taruna, Perhutani, and Kompepar are supporting stakeholders. After that IKOPIN and UPI are followers stakeholder. The strategy to increase the role of stakeholders can be done through efforts related to information dissemination, consultation, collaboration, and strengthening of planning, marketing, implementation and evaluation programs.