ANALYZING THE RELATIONSHIP BETWEEN TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP STYLE ON MEMBER ENGAGEMENT IN KOBU ORGANIZATION

• Main Author: Gaol Beres Hasudungan, Lumban
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/41064
• Institution: Institut Teknologi Bandung

Leadership is one of the key determinants associated with the success or failure of any organization. Leadership style is the manner in which people are directed and motivated by a leader to achieve the organizational goals. Many organizations believe that many factors influence level of engagement in an organization, but this study has focused on specific factor, namely leadership style. The focus was on transformational and transactional leadership. Researcher interested to analyze the transformational and transactional leadership, which have an impact to the member engagement in KOBU Organization. The purpose of this study was to find the relationship between transformational and transactional leadership to member engagement and to find the significant relationship in KOBU Organization. Data was obtained through the distribution of two questionnaires. The multifactor leadership questionnaire, used to measure transformational and transactional leadership, and the Gallup Q12, used to measure the member engagement. In this study, researcher used multiple regression analysis method for the statistical analysis. Total respondents for this research are 75 respondents. The result of this analysis shown that transformational and transactional has positive relationship to the member engagement. Transformational leadership also has a significant relationship while the transactional has no significant relationship to the member engagement. This study recommends that leaders in KOBU Organization to improving the transformational leadership than transactional leadership style to increase their attitude in encouraged, gives support, motivated to the member. Thus, the member can be actively engaged in their work.