ANALYSIS OF B-ROLL TOWARDS AUDIENCE RETENTION RATE

Video has become a trend for practitioners such as youtuber, marketing department, and multimedia company for advertise their products and deliver a message for audience who watch the video. B-Roll is a technique used for decades that might increase the duration of people watch the video and it is...

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Bibliographic Details
Main Author: Winardi Lidrapranoto, Hansen
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41093
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Institution: Institut Teknologi Bandung
Language: Indonesia