THE INFLUENCE OF CELEBRITY ENDORSEMENT AND INSTAGRAM ADS FEATURE TO INCREASE CUSTOMER’S PURCHASE INTENTION TOWARDS NATURAL INGREDIENTS BASED COSMETIC BRAND

THE INFLUENCE OF CELEBRITY ENDORSEMENT AND INSTAGRAM ADS FEATURE TO INCREASE CUSTOMER’S PURCHASE INTENTION TOWARDS NATURAL INGREDIENTS BASED COSMETIC BRAND

In Indonesia, Instagram become one of four application that most likely to be used with an increasing number of active users up to 1 billion in 2019 globally, Instagram’s growth eventually creates business opportunities because the amount of potential market gathered in one platform. With the goa...

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Bibliographic Details
Main Author: Kusumaningrum, Andriaty
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41096
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/41096

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