WOMEN PERSONALITY FACTORS AND THEIR SHOES OF CHOICE: A CORRELATION ANALYSIS OF CUSTOMER ATTITUDES TOWARD PURCHASE INTENTION OF LOCAL FOOTWEAR PRODUCTS
Women are more emotionally unstable, and open to feelings and aesthetic experiences. In this intense competition between local and imported shoe which is global brands, customer’s attitudes is the one that will determine the existence of those products. Attitude is the affective side of human rea...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41097 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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