INTENSI INVESTOR PEMULA DI PLATFORM REAL ESTATE EQUITY CROWDFUNDING

• Main Author: Andri
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/41114
• Institution: Institut Teknologi Bandung

Real estate equity crowdfunding platform is one of the financial technology platform that could help to finance small and medium enterprises (SMEs) or startup with equity as return using technology system, especially for real estate industry. The real estate equity crowdfunding platform could be the solution for real estate developers to attract capital to build the real estate project looking at the huge amount of housing backlog in Indonesia. However, due to the low literacy regarding equity crowdfunding, low number of equity crowdfunding platform available, and low number of investors in Indonesia, other investment instruments becoming more attractive for the investors. The research is exploring (1) investor’s reason for not yet using equity crowdfunding using chi-square (2) the most affecting consideration for the investor to choose equity crowdfunding using multi-linear regressions (3) the most significant dimension increasing the investor intention for equity crowdfunding using dimension analysis and (4) the potential investor for equity crowdfunding platform using cluster analysis. Based on those methods, there are no significant correlation between demographic factors toward their reason for not using equity crowdfunding yet. Also, risk and return consideration are the most impactful factor for the investor to use equity crowdfunding compare to technology acceptance model and advocate recommendation with convenience, expected return, perceived ease of use, and expert recommendation as the most significance dimensions rather than others. In the other hand, the potential investor for equity crowdfunding is a university student or fresh graduate who have aggressive to moderate risk profile. In summary, this research could be beneficial for equity crowdfunding company in Indonesia to generate more investors, especially real estate equity crowdfunding platform.