THE ROLE OF LOYALTY PROGRAM ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: STUDY CASE ON SOGO DEPARTMENT STORE
Strong growth of the retail business in Indonesia resulted in tight competition among retailers. Hence, sustainability must be strived to maintain the continuity of their business in maintaining customer loyalty. SOGO Department Store, as the leading retail company in Indonesia invented their member...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41117 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |