MODELING THE PURCHASE DECISION AND CUSTOMER LOYALTY MECHANISM USING AGENT-BASED SIMULATION
Purpose: It has been proven time and time again that gaining new customers costs five to 25 times more than retaining existing ones. The people who have bought from a company three times are 54% more likely to buy from the same company for their next purchase. And that engaged customers spend 16% mo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41206 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |