BUSINESS MODEL BUILDING OF MOKO DISCOVER BY USING BUSINESS MODEL CANVAS AND ANALYTICAL HIERARCHY PROCESS

• Main Author: Rinanto, Riza
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/41378
• Institution: Institut Teknologi Bandung

Moko Discover is a music agency startup and record label in Bandung since 2017. Taking influences off R&B, Pop, Electronic, Alternative and various other genres. Moko Discover philosophy name was taken from one of the tallest peak in Bandung where people can see oversee the whole city in 360 degrees. That viewpoint is similar with our company goal, which is aiming to find best talent and sharing good within the region. This research was conducted to find business model that suitable for Moko Discover. This study applies several concepts such as, STP analysis, 4P marketing mix,PEST analysis, porter analysis, root-cause analysis, in-depth interview, analysis hierarchy process. After further analysis, it can be seen that business issues faced by companies are not documented business plan, key activities, cost structure, key resources problem. To overcome the problems as described, several quantitative and qualitative are made. The method used in the study is the AHP (Analytical Hierarchy Process) method. AHP method helps in determining decision making that is compiled on logic, knowledge and experience. In its implementation it is arranged in a planned and systematic manner according to consideration. Business implementation that focuses on business model that suitable for Moko Discover such as business model canvas by priority, business model innovation.