SURVIVAL STRATEGY DEVELOPMENT OF CONSTRUCTION COMPANY (CASE STUDY PT MAJU PERSADA)

• Main Author: Petrus Binsardo, Irianto
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/41384
• Institution: Institut Teknologi Bandung

Indonesian infrastructure development has been accelerated in recent years with construction sector become the important part of it. However, not all companies are equally benefited from the trend. The separation of government tender participation based on the company sub-categorization make large sub-categorized companies suffer from less project availability, in this case PT Maju Persada. This research will analyze the financial condition of this company in current tough condition and propose the survival plan, while keep pursuing their managerial goals. Internal and external analysis were made to understand the main problem of the company. Then, alternatives was made to obtain the realistic plan that can be done in the following years. The analysis found that the company is suffering from the negative operational cash flow, and it is because the company have lower profitability compared to competitors. Possible strategies were analyzed, resulting the most promising options are to create subsidiaries or to reduce cash conversion cycle to the average value of industry. However, the discussion with management results several possible acts that leads to negative end cash condition. The company should make sales rent increment from diversification, cost efficiency, and issue bond with minimum EBIT 25.04 billion for their chosen act.