EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)

EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)

The development of the world of education currently for about 3 years (2017,2018, and 2019) is very important considering the distinction between parents and elementary school children, making Ashfiya Elementary School need to make management strategies and marketing, to adapt to the modern world SD...

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Main Author: Zulfi Darajat, Akhmad
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/41481
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:41481
spelling id-itb.:414812019-08-16T16:28:38ZEDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL) Zulfi Darajat, Akhmad Manajemen umum Indonesia Theses Qualitative, Porter’s Five Forces, School Development Accountability Analysis INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/41481 The development of the world of education currently for about 3 years (2017,2018, and 2019) is very important considering the distinction between parents and elementary school children, making Ashfiya Elementary School need to make management strategies and marketing, to adapt to the modern world SD Ashfiya always develops value, service quality & sustainable. SD Ashfiya is located on Jalan Riung Arum, Riung Bandung, Bandung City, managed by the Sekar Putri Melati Foundation. Observing several dynamic changes in several parents of Ashfiya Elementary School students for eight years (established in 2010) and threats both externally & internally which analysed through Porter’s Five Forces and School Development Accountability Analysis, this has led the Foundation to analyze the strategy of stakeholders demand & threat for the next five years (2024). In writing this thesis described in a qualitative descriptive manner. Some of the hypotheses obtained were reviewed & tested to be used as references in plotting Ashfiya Elementary's marketing plan. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
topic Manajemen umum
spellingShingle Manajemen umum
Zulfi Darajat, Akhmad
EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
description The development of the world of education currently for about 3 years (2017,2018, and 2019) is very important considering the distinction between parents and elementary school children, making Ashfiya Elementary School need to make management strategies and marketing, to adapt to the modern world SD Ashfiya always develops value, service quality & sustainable. SD Ashfiya is located on Jalan Riung Arum, Riung Bandung, Bandung City, managed by the Sekar Putri Melati Foundation. Observing several dynamic changes in several parents of Ashfiya Elementary School students for eight years (established in 2010) and threats both externally & internally which analysed through Porter’s Five Forces and School Development Accountability Analysis, this has led the Foundation to analyze the strategy of stakeholders demand & threat for the next five years (2024). In writing this thesis described in a qualitative descriptive manner. Some of the hypotheses obtained were reviewed & tested to be used as references in plotting Ashfiya Elementary's marketing plan.
format Theses
author Zulfi Darajat, Akhmad
author_facet Zulfi Darajat, Akhmad
author_sort Zulfi Darajat, Akhmad
title EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
title_short EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
title_full EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
title_fullStr EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
title_full_unstemmed EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
title_sort education business strategy in segmented market (case study : ashfiya elementary school)
url https://digilib.itb.ac.id/gdl/view/41481
_version_ 1822926000730669056

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