LEGISLATIVE CANDIDATE MARKETING STRATEGY FOR ATTRACT MILLENNIAL VOTER IN PEMILU 2019 : CASE STUDY INDONESIA SOLIDARITY PARTY

The presence of a new party namely the Indonesian solidarity party, legislative candidates from the party must use a new method. The old way may still be widely used, but increasingly critical communities such as milennials demand that they take a more persuasive approach. In a political climate f...

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Bibliographic Details
Main Author: Oktorian Sukardi, Yoki
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41560
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Institution: Institut Teknologi Bandung
Language: Indonesia