DECISION MAKING IN BUSINESS MODEL IMPROVEMENT OF INVESPROPERTI.ID USING KEPNER-TREGOE PERSPECTIVE

• Main Author: Fattah Adzani, Alif
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/41618
• Institution: Institut Teknologi Bandung

InvesProperti.ID established in 2018 as financial technology startup who aggregating ‘investors’ from society as lenders with property developers as borrowers in a Syariah crowdfunding scheme. InvesProperti.ID provide services as secured investment platform to customers and as alternative project funding for property developers. In 2019, management targeted to launch 20 property projects with value of 7 billion rupiah and 2000 investors participating. Until April, 14% of target has reached with details of 5 properties launched, 366 investors registered, and 1 billion rupiah managed which far below management’s expectation. Kepner-Tregoe analyses which consist of situation appraisal, decision analysis, and potential problems analysis conducted to overcome concerns occurred. Situation appraisal determined condition and cause of underperforming business operation externally and internally. Some problems revealed, but top priority of concerns felt by management and interfere the business operation are no uniqueness in business model of InvesProperti.ID then lack of capital. Alternatives proposed to overcome problems are do improvements in customer segments by changing them into business firms, key activities by become a property developer itself, and key partners by establishing new entity consisted of affiliated contractors and property developers. Alternative also included with current business model to comparing the performance relative to other alternatives. Selecting an appropriate business model to improve current business model in financial and sustainability aspect is objective of alternative consideration. Objectives derived into ‘must’ to ensure business model still legally operate by checking it with regulations and ‘want’ to measure performance of each alternative. Appropriate alternative which meet with ‘must’ and ‘want’ consideration is do improvement in customer segmentation into business firm such as pension fund and endowment fund. Implementation will change some of resources needed in business operation such as investors relation, and improving function such as project supervisors, project analyst, and legal. Transition phase of implementation predicted will take 1-2 months before operation to do preparation such as improving capabilities of employee, and risk mitigation.