THE ROLE OF OPEN INNOVATION IN MODERATING THE AGILITY OF TECHNOLOGY ADOPTION: EVIDENCE FROM HIGH-TECH INDUSTRY IN TAIWAN

• Main Author: Hisyam
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/41632
• Institution: Institut Teknologi Bandung

While the pace of technological changes grows rapidly, companies are motivated to constantly explore new technologies in a quest for establishing a resilient competitive advantage. To understand given phenomenon, this research aimed to investigate the key factors for firms to adopt new technologies. Despite the extensive growth of research on technology adoption and diffusion process, the facts from prior studies reveal that technology adoption does not grant a prolonged use of technology. To alleviate such fragmentary, this study extends its focus to analyse the process of technology assimilation according to the stage of evaluation, adoption, and routinization. By combining TOE, DOI, and TAM as the three major technology adoption theories, a conceptual framework to investigate the assimilation was proposed. Additionally, as means to enrich the body of knowledge of technology diffusion and innovation management, a novel idea of this research is displayed through the inclusion of open innovation as a moderating variable that direct the magnitude between technology adoption and routinization. A partial least square path modelling (PLS-PM) is conducted on a sample of 95 respondents (32 for pilot and 63 for full-scale study) from high-tech firms. The findings show that environmental context is the only evaluation factor among the TOE dimensions that not significance in motivating high-tech firms in Taiwan to adopt new technology. Furthermore, the succinct analysis of the moderation effect illustrates that open innovation has a significant effect on the process of routinization. It was proved that firms with higher open innovation tend to have a higher level of assimilation. At last, some implications for both research and practice fields also present