WHAT DRIVES ONLINE FOOD SHOPAHOLICS: FACTOR ANALYSIS OF IMPULSE BUYING BEHAVIOR IN GO-FOOD ONLINE DELIVERY PLATFORM
Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. Especially for the culinary industry, it is one of the important sectors for national finance. The food sector’s Gross Domestic Product (GDP) in 2016 reached IDR 586.5 trillion or 6.2...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41678 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |