BUSINESS TRANSFORMATION STRATEGY : HOW A RETAIL SME UNLOCKING DIGITAL COMMERCE OPPORTUNITY
Indonesia is rapid digitizing country, it is expected to add 50 million new internet users between 2015 into 2020 with reaching penetration rate is 53%. Spurred by a large and digital population, Indonesia online commerce sector has grown quickly in recent years. Fashion is one of most challenging f...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41717 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |