ASSESSING THE MINIMUM VIABLE PRODUCT FOR DEVELOPING A PRODUCT OF SHOES FOR HIJAB WOMEN IN BANDUNG

• Main Author: Delisa
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/41801
• Institution: Institut Teknologi Bandung

In recent years the hijab trend has shown good developments in Indonesia. Hijab products including accessories that support it will be increasingly in demand by consumers, especially women. As one of the fashion business actors in the field of shoes, researchers want to develop shoe products with a main target market are women who wear hijab with the specifications wearing skirts or robe. Because there are already products that are created, researchers want to find out feedback from customers related to the product in question. The researcher wants to know the suitability of the product that has been created with what the target market wants and expects. Furthermore, researchers try to explore the features that must be improved and the attractiveness of this product in the eyes of customers. From the research results, it is known that the value conveyed by researchers in their products is in accordance with what is desired by the target market that has been set. Some features must be improved, especially regarding the material for shoe soles which are considered too heavy. Most of the speakers also expressed interest in the existing products and would recommend them to friends or family