CUSTOMER SEGMENTATION BASED ON CUSTOMER LIFETIME VALUE USING DATA MINING TECHNIQUE
value over a period of time. It can be referred to as the present value of the income that will be generated by individuals. CLV determines customer value for the company during the customer's life cycle. CLV is used as the basis for customer segmentation in an effort to obtain customers that a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41948 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |