PROMOTION AND STORE LISTING CONTENT STRATEGY TO INCREASE CONVERSION RATE OF LICENSED CASUAL MOBILE GAME: STUDY CASE ONET ASLI TAHILALATS
The development of the game industry in the world is growing very rapidly and creating business potential with exceptional value, including in Indonesia. The Indonesia games market is at top 20 countries by game revenues in the past four years and showed significant growth. There are 83% of game use...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/42084 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |