ADVERTISING ATTITUDE, GREEN PURCHASE INTENTION AND ENVIRONMENTAL CONCERN: PROMOTING FUNCTIONAL VERSUS EMOTIONAL APPEALS
The inadequacy of information related to green purchase intention makes it essential for marketers to understand consumer behaviour towards green advertising especially in Indonesia, where the trend is still new. Acknowledging this research gap, this study aimed to investigate the influence of diffe...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42190 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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