THE MEANING OF TELEVISION MEDIA ADVERTISING OF A MILD CIGARETTE
A Mild television media ad "Nanti Juga Lo Paham" in the execution of its advertisements using unusual audio visual, displaying a figure that is considered unique. This shows that the ad uses signs in moving its products into the ad, where behind the signs there is meaning. Likewise, when t...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42263 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |