MARKETING STRATEGY DEVELOPMENT FOR PELANGI MINERAL WATER
VUCA , Volatility in Change , Uncertainty in Competitor , Complexity in Customer ,Ambiguity in Company are the four horsemen of the 21st century business landscape. In mineral water, a very commoditized industry with perfect competition market structure, has opened doors to many players. Big players...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42452 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |