EXPERIENCING TRUE CONSUMERISM LIFESTYLE CENTER AT BEKASI

• Main Author: Kava Nilla, Devi
• Format: Final Project
• Language: Indonesia
• Subjects: Arsitektur
• Online Access: https://digilib.itb.ac.id/gdl/view/42495
• Institution: Institut Teknologi Bandung

Lifestyle center is a diversification of shopping centers which adjusted to the lifestyle of each generation, in this project is the generation Y (born at 1980-1997). The consumptive lifestyle of this generation is far from the essence of consumption itself, which can be reached through perspective of True Consumerism. True Consumerism is a simplified consumerism activity that raises consumers’ awareness of the value and quantity of products consumed. In fact, when consumption activities return to their essence, consumption can provide added value to humans as homo socius. According to hedonic motivation, the added value that can be given by current consumption is the fulfilling of recreational needs. Consumption activities are expected to provide visitors satisfaction such as when visitors do recreational activities such as eating, watching movies, fitness, and others. This added value can be given to visitors through a response to nine types of generation Y consumption activities. The nine types of activities produce a major concepts: the Introvert Elaboration. The introvertness meant to the need to has a contrary image with any mall nearby by create the indirect and effortless attention of the visitor. This main concept manifested to concept about façade orientation, circulation exposure, corridor, and atrium. Located in the commercial area of Bekasi City, the choice of lifestyle center site is based on its position which is located between three conventional shopping centers. The position of the site will strengthen the character of the lifestyle center itself because of its contrast to the shopping centers around it.