MARKETING STRATEGY TO ENHANCE BRAND AWARENESS FOR COMMERCIAL PRODUCTS OF PERUM BULOG: CASE OF BERASKITA AND DAGINGKITA
This research will try to raise the issue of marketing strategy of premium rice products (BerasKITA) and buffalo meat (DagingKITA) which are managed commercially by Perum BULOG where the level of brand awareness from the public and the sales level for those two products are still low, and finding th...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42522 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |