PROPOSED BUSINESS STRATEGY FOR GENESA SPORTS IN ORDER TO SUSTAIN COMPETITIVE ADVANTAGE IN SPORTS APPAREL INDUSTRY
Genesa was founded in 29 December 2017 by Muhammad Bagus Aditya and Co-Founded by Andika and Sergi Andiva. At the beginning, Genesa only focused on providing football jersey, but in the journey Genesa start to produce football jacket or tracksuit, training kits, and also football socks. Genesa locat...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42541 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |