BRANDING STRATEGY FOR JAK LINGKO AS INTEGRATED PUBLIC TRANSPORTATION SYSTEM IN JAKARTA
Jak Lingko as a brand of integrated public transportation system in Jakarta came to synergize TransJakarta, LRT Jakarta and MRT Jakarta in terms of infrastructure, route also payment. People who live in Jakarta or suburban areas and/or doing their activity in Jakarta has to have a right perception t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42575 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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