STRATEGIC PRICING DECISION TOOLS TO IMPROVE FINANCIAL PERFORMANCE OF PT STAR CAR BELIEVE

Rapid technological developments in the past few years have changed various things in our lives, from the way we look for information to the way the business runs. Even so, the main purpose of the business remains the same, one of which is to make maximise profits. In calculating profits, price is a...

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Bibliographic Details
Main Author: Sugianto, Fendy
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/42628
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Institution: Institut Teknologi Bandung
Language: Indonesia