INCREASING NON-AERONAUTICAL REVENUE FROM BUSINESS IN TRANSIT ORIENTED DEVELOPMENT (TOD) M1 SOEKARNO-HATTA INTERNATIONAL AIRPORT

• Main Author: Prima Analis, Norma
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/42687
• Institution: Institut Teknologi Bandung

Angkasa Pura II’s revenue divided into aeronautical revenue, and non-aeronautical revenue. Based on company strategic objective, namely is Giant Dream 2020, one of the company objectives in 2020 is achieving revenue ? IDR 14,7 Trillion and Non-Aeronautical contribution 50-60% with good risk management. Based on the performance company in 2018, there are still a gap to reach company’s goal in 2020. The revenue’s gap which is ± Rp.5,2 trillion, and the non-aeronautical gap contribution still ± 13% from expected proportion of non-aeronautical revenue contribution. Production achievement of Non-Aeronautical Business 2018 reaches 95%. However, if production is reached 100%, it is still can’t achieve the target of contributing to non-aeronautical revenue targets. The research objective based on the business issue above, to find out non-aeronautical business still has the potential to be developed in order to increasing non-aeronautical revenue. To solve the business issue, to find business potential, author doing situation analysis and elaborate of segmentation Non-Aeronautical revenue to find business that has potential and can be develop, and author finding those are potential business in Transit Oriented Development (TOD) M1 Soekarno-Hatta International Airport Research objective would then be solved by analysing data from primary and secondary sources. data collected as the primary data which come from survey research and observation. The survey was conducted to find out which commercial facilities are most needed by TOD M1 users, and to find out what facilities need to be improved. Service Quality Survey (Servqual) with 5 (five) dimensions used to analyze the quality of service delivery from the customer side. The method used to analyze the results of the Service Quality survey is Importance Performance Analysis (IPA). The secondary data come from internal recorded data that used for internal company report, also using company’s annual report, company long term plans, budget work plans, and others document. The results of the analysis found that the attributes in quadrant 1 are recommended to take quick steps to improve the facilities included in quadrant 1 attributes, and from the survey results found facilities needed by users of TOD M1 Soekarno-Hatta International Airport. The result of analysis, author Proposed Developing New Business in TOD M1 Soekarno-Hatta International Airport based on the most commercial facility needed by TOD M1 user, and Improving Existing Facilities Based on Importance-Performance Analysis.