DESIGNING KEY ACCOUNT MANAGEMENT STRATEGIES IN THE CONTEXT OF BUSINESS TO BUSINESS MARKETING PD X
PD X is a micro, small and medium-sized business enterprise engaged in the trade sector, specifically as a distributor of household appliances and electronic products. Since 2015, PD X has experienced a decline in gross revenue and many business customers have cut ties with PD X. Based on interviews...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42699 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |