ISLAMIC VISUAL NARRATION IN “NUSSA” ANIMATION

• Main Author: Hanifah Langga, Fathin
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/42720
• Institution: Institut Teknologi Bandung

The use of internet is an alternative that makes it easy for people to select shows, such as video-based social media called YouTube. This makes it easy for the public, especially children, to access shows that are not appropriate for their age. There is show series that is popular among the public, namely Nussa animation edutainment series that picks up stories based on Islamic values. The study aims to explain the presentation of Islamic content in Nussa animation as a learning medium for children. The research method used is discourse analysis based on Gillian Rose’s visual analysis. The result of the study represents that Islamic representation in Nussa animation can be seen from various combinations of all the concepts of elements or related attributes in it. Nussa animation is formed from several film-forming elements, including narrative elements, visual elements and sound elements. The Islamic message in Nussa animation is illustrated through family relationships and daily activities of the characters. This makes the audience have the attachment to the characters based on the experiences they face in everyday life, so that the Islamic values in Nussa animation can be easily remembered and easily understood. Nussa animation can provide good examples for children so that Nussa animation can be used as an Islamic learning medium for children. Views through YouTube makes Nussa animation a learning medium that is easily accessible. The form of web series makes it able to convey a message or information briefly, according to the level of concentration and the children’s limited ability to understand messages.