DESIGN OF AUDIT PRODUCT PROCESS IMPROVEMENT OF SELLER ACQUISITION PROCESS IN PT JINGDONG INDONESIA PERTAMA USING SIX SIGMA METHOD

• Main Author: SUHERMAN, ASEP
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/43177
• Institution: Institut Teknologi Bandung

JD.ID marketplace was formed as an effort to increase product variants in ecommerce JD.ID. JD.ID marketplace now is intensively inviting sellers to join. Nevertheless sellers are chosen selectively because JD.ID marketplace carries #dijaminORI. To ensure this, JD.ID marketplace has the seller acquisition division. This division has a quality standard that the seller acquisition process takes no more than seven days. However, based on data from March to May 2019, the level of delay in the process was 64,82%; 61,65%; and 42,59%. This level of delay is very important because the seller acquisition process is directly related to the satisfaction of the seller as a partner of the company. Therefore, JD.ID marketplace needs to make improvement to reduce the level of delay in the seller acquisition process. The method that used to improve the seller acquisition process is the six sigma method with the DMAIC analysis framework (define, measure, analyze, improve, and control). At the define stage, there are five critical factors to quality (CTQ) that significantly influence the seller acquisition process. Based on interviews and consensus discussions, CTQ related to the product audit process were selected for further analysis. At the measure stage it can be seen that the product audit process is very uncompetitive because it has the DPMO value of 130.172,41 and the sigma level of 1,51. The analyze phase is carried out to determine the root cause of the problem using a causal-effect diagram and FMEA analysis to determine the priority of improvement. In the improve phase, it was raised a proposal to improve in the form of automatic quality content using machine learning technology to improve the performance of the product audit process. At the control stage the proposed control proposal is designed to ensure that the proposed improvement is carried out properly and the improvement process is carried out continuously.