MARKETING STRATEGY OF GRAB AND GO COFFEE SHOP IN BANDUNG USING 4Ps MARKETING MIX STRATEGY
phenomena triggered by significant growth of Indonesian coffee consumption and shifting customer-behaviour due to the presence of food-delivery service provided by ride-hailing company. However, based on situation analysis that has been conducted, the biggest threat of starting a new grab-and-go cof...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/43388 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |