STUDI KELAYAKAN USAHA MENGGUNAKAN MODEL BARRINGER FEASIBILITY ANALYSIS (STUDI KASUS: APLIKASI SIAP BELAJAR)

• Main Author: Dhiya' Ulhaq, Hilmi
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/43471
• Institution: Institut Teknologi Bandung

Siap Belajar Learning Application is an online learning application developed by PT. Baros Creative Partner. PT. Creative Baros Partner has completed product development and is seeking investment for product development for production and sales. However, PT. Baros Creative Partner, found difficulties in finding investors who want to invest their funds in this product because there is no studi related to market feasibility, financial and investment of this product. This research was conducted to study and assess about the feasibility of the product in terms of product, market, operational, management and financial aspects. This research was conducted using the Barringer Feasibility Analysis (2007) method to determine the feasibility of the product, market and industry, technical and operational aspects, and management and organization of this product. The method was chosen because it has a measuring instrument that is comprehensive and easy to use. As for the financial and investment aspects, the feasibility assessment is carried out using an investment feasibility analysis. The study shows that Siap Belajar Application Product is feasible in product aspect according to product desirability indicators score which is 2.6 and product demand’s score which is 2.29. Based on the market and industrial aspect, the application is feasible of with industry attractiveness score 2.6 and target market attractiveness score of 2.38. Based on technical and operational aspects, this application is feasible based on the indicator of resources sufficiency, 2.33. Based on aspects of management and organization this application is feasible with management prowress indicators score is 2.42. In financial aspect, this application is feasible with total start up cash need is $ 176,455 in year 0 and the investment feasibility indicator shows that NPV is $ 7,646,108 year 5, Payback Period is 2.14 and IRR is 92.48%. Although Siap Belajar Learning is feasible, some attention needs to be paid to the company. The main focus is on improving aspects of the market, especially on segments and determining more specific target markets.