PERANCANGAN PRODUK RANSEL KHUSUS WANITA PADA UMKM X MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT DAN MODEL KANO

• Main Author: Febriany Persada, Tamara
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/43499
• Institution: Institut Teknologi Bandung

UMKM X is one of the companies engaged in the fashion industry, especially bags. The types of bags produced are very diverse, but backpack are the main focus of this business because backpacks are in great demand by consumers. Currently the backpack that is produced is a unisex backpack or can be used by men and women. According to Sathish et al. (2015), men's and women's needs for backpack products are different, so backpacks made should not be equated for men and women. In addition, UMKM X received a good response from the launch of a series of products specifically for women. These things make UMKM X feel the need to pay attention in designing backpack products for women to be able to increase profits. In order to determine the needs of consumers who can increase satisfaction, the Kano model is used. The methodology used for the process of designing a backpack product includes idea creation, voice of business and customers, concept development, and preliminary design which is used as input for the Quality Function Deployment (QFD) method. The results of the QFD method are then used as a reference in developing the backpack product concept. The results showed there were 16 attributes of consumer needs that affect consumer satisfaction. Then there are 37 technical attributes that can be used to measure the attributes of customer needs more objectively. After all the required information has been processed, a backpack product design is made in the form of a three-dimensional image composed of 8 main components that have been identified.