SOCIAL CAMPAIGN DESIGN OF EDUCATION ABOUT VEHICLE SAFETY AND REGULATION FOR MOTORCYCLE MODIFICATION USERS

• Main Author: Nur Alamin, Didik
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/43916
• Institution: Institut Teknologi Bandung

Modified motorcycle enthusiasts are increasing every year in Indonesia, this is increasing when President Joko Widodo buys motorcycle modification works. The increase in modification enthusiasts is not proportional to the level of awareness of the daily modification of motorcycle safety regulations. Meanwhile, if you do not know the existing driving safety regulations, there will be many unconscious and dangerous traffic violations. A motorcycle is said and categorized as a modified motorcycle described in Article 1 number 12 PP No. 55 of 2012 concerning vehicles, that motor vehicle modification is a change to the technical specifications of dimensions, machinery, and / or the carrying capacity of motorized vehicles. After modifying the motorcycle, enthusiasts will not necessarily test the type of vehicle, so it is unknown whether the modification vehicle is roadworthy or not. The search for young adult identity and social nature and high self-existence, makes dissemination of information more effective in face-to-face meetings. Through the social education campaign the driving safety regulation with a review of the caused-oriented campaign and the AISAS campaign model, which is a development of the existing campaign model due to the development of the internet and social media. So the sharing feature to the scope of friendship and community is more affordable. So that the selected media will be oriented towards social media.