PERANCANGAN STRATEGI PEMASARAN IBADAH UMROH OLEH PT. ALHIJRAH MULIA WISATA BERDASARKAN ANALISIS PERSEPSI DAN PREFERENSI KONSUMEN

Umrah is one of the worships that performed by Muslims. Unlike the Hajj, Umrah can be done at any time. Indonesia is a country with the largest Muslim population in the world. It makes Indonesia a potential market for Umrah travel service companies. It can also be seen from the increasing number of...

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Bibliographic Details
Main Author: Hanifah Al Faruq Hambaly, Abu
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/43919
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Institution: Institut Teknologi Bandung
Language: Indonesia