HOUSING PREFERENCES OF MILLENNIALS GENERATION IN INDONESIA: A PILOT STUDY

• Main Author: Marzuli, Septiarif
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/44156
• Institution: Institut Teknologi Bandung

There are many researches about housing preferences in the literature, because they give significant information for housing planning and development. Individual has different housing preferences; many factors affect that diversity such as social economic, age, family, etc. Indonesia, with its many diversity, only have a few researches about housing preferences particularly among millenials. The millenials entering the housing market have a tendency to affect the greater market as a whole. This research is a pioneer study to find out millenials’ housing preferences in Indonesia. This research use crosstabs and conjoint analysis method. Data collection is done with Google Form and it took three weeks with 189 respondents. The collection method is homogenous purposive sampling to hinder the mismatched age of the respondent. The result shows that the millenials have preferences to buy property. Even though there are still some millenials who still can not afford their own house, they still live with their family or rent somewhere. Moreover, some respondents who already got married and have family, they still not having their own house. The result also shown that the millenials want to spend 300 million Rupiahs for the down payment and 3 million Rupiahs mortgages per month for 15 years. Attribute preferences of the house type is cluster concept with big family room and small bedroom which near work place. Millenials’ housing preference for buying or renting place to live is different. They prefer concept over location when they want to buy place to live while they prefer location over concept when they want to rent places.